Market entry and expansion
We offer guidance and support to life science companies in navigating the complex market access landscape, staying ahead of the competition, understanding market dynamics and making more well-informed decisions.
We help pharma and medtech companies to accelerate market access for their products and take action toward outcomes-based healthcare with our comprehensive understanding of the healthcare system and in-depth knowledge of payer requirements. Our tailored approach and practical know-how enable us to deliver measurable results and drive success for our clients.
We work closely with public and private healthcare organisations, patient groups, healthcare professionals, and decision-makers. We provide a holistic understanding of the healthcare system and practical know-how for achieving preferred outcomes and change.
“Our team of experts comes from diverse backgrounds, ranging from data analytics, research, human-centered design, development, strategy, and implementation.”
We help our life science clients within various areas of expertise
Our market access services:
- Cost-effectiveness models
- Budget impact models
- Model adaptations
- Health technology assessments, reimbursement and submissions
- Global value dossiers
- Landscape assessments
- Evidence generation strategies
- Pricing strategies and willingness to pay research
- Value communication strategies and managed entry agreements
Our advanced analytical capabilities and unique understanding of the healthcare market is further supported by our ability to access and identify relevant information and data across local, national, and international registries.
- Taking care of research permits and ethical approvals
- Protocol and SAP writing
- Descriptions of data extractions
- Data validation and processing
- Data analysis: descriptive statistics (e.g., invidence, prevalence, resource use, costs), statistical analysis (correlations, multivariate models, comparisons between groups utilizing matching), and advanced analytics (e.g., predictive models and machine learning)
We help our clients build long-term patient engagement and ensure the patient experience is involved in decision-making – from clinical trials, to launch, and beyond.
- Patient experience research (qualitative and quantitative)
- Patient organization and advocacy group research
- Patient engagement blueprint
- Engagement strategies and plans
- Patient preference research
- Patient personas
Our experts support our clients’ in-house marketing and sales teams in creating personalized customer experiences by utilizing behavioural data, user preferences, and user journeys to co-create desired content in desired formats and channels.
- Brand and visual design
- Marketing strategies
- Concept design
- Market research
- User personas and preferred channels
- Treatment landscape mapping
- BI dashboards
- Sales training
- Value proposition and key messages
Examples of our projects:
- Expert forum facilitation
- Service design training
- Patient journey mapping and human-centered design
- Value-based healthcare keynote speaker
- Patient engagement and experience keynote speaker
- Co-creation
- Design sprints
Case studies
Contacts for our market entry and expansion clients
